CRM & MarketingMaximize your marketing impact
Reach the People That Matter Most
Deploy and track marketing campaigns directly from Infor CRM. It will power your strategic initiatives with the tools you need to help deliver a strong ROI on your marketing activities and track marketing campaigns directly from the system.
Allocate & Track Leads
Rapidly allocate hot leads to the appropriate sales person, then track leads at every stage, from prospect through closed sale, and all phases in between.
Target campaigns and promotions based on customer segment, industry, or sales stage in order to maximize a positive response rate.
Respond quickly to customer requests with a full library of information built into your CRM, including collateral, price sheets, and manuals.
View budget information, response data, and cost metrics to help you calculate and analyze campaign ROI.
Adjust your tactics based on flexible, easy-to-create reports that show budget variance, win rate, and sales potential.
With integrated sales, marketing and customer service, you can ensure calibration across teams in the business of acquiring new customers and delivering an exceptional customer experience.
Maximize your marketing impact
Deploy and track marketing campaigns using Infor CRM. You can target a particular market segment with a direct campaign, as well as track the effectiveness. From concept to conclusion, using reporting and analytics, you can monitor the responsiveness to your campaigns and track the return on your investment.