- Improved scalability for enterprise use (in addition to the mid market offering)
- Major market-leading user experience upgrades (very slick new interface)
- Vertical and industry-specific functionality focused (less customization for several markets)
Ever since the acquisition of Saleslogix in September 2014, Infor has significantly increased investment in R&D for Infor CRM, which is designed to enhance value for Infor customers by adding strong sales and service capabilities.
Infor is quoted as saying in a press release: “Infor is determined to deliver the best user experience in the CRM market along with industry-specific functionality that unifies supply chain processes with the demand chain,” said Grant Halloran, global vice president and general manager, Infor Marketing and CRM. “At the upcoming ‘Infor + Saleslogix 2014 Global Conference’ in Scottsdale we are excited to talk to our partners and customers about the positive direction we are taking with Infor CRM. We are investing in concert with our overall company strategy to deliver functionally rich applications along with a beautiful user experience, to ultimately lower total cost of ownership for our customers.”
Now, Infor can deliver a true end-to-end demand-to-supply chain, by integrating marketing and sales processes with supply chain planning, sales and operations planning, and production scheduling in real time.