Customer Relationship Management (CRM) systems come in all shapes, deployment methods, and most importantly pricing arrangements. While some solutions seem affordable up front, total cost of ownership can quickly escalate as years pass, and with the cost of moving solutions being very high, it’s important to pick the right one from the start.
In this blog we have lined up four of the more popular solutions available for the Canadian small and medium businesses, and their associated costs. We want to shed some light into what determines the price of CRM solutions, with the hopes to help consumers pick a CRM that brings the most value to their investment.
Salesforce offers customers and prospects a variety of products depending on their needs, size and budget. Viewed as the first CRM widely available on the Cloud, Salesforce is available at $5/user/month (contact management only), but it’s not until you get to the Professional edition, at $65/user/month, that considerable CRM functionality (i.e. campaign management, email marketing, and customizable dashboards) is available. At this price point, Salesforce is available with set functionality, where prospects and customers adapt their data to fit the functionality of the system.
For $125/user/month, customers can purchase Salesforce Enterprise where customization is possible, along with additional features like workflow, sales territories, and access to buy additional apps and integration with other systems/applications outside Salesforce that a company may be using.
Salesforce pricing is straightforward for basic products, but it can get more complex when considering add-ons, especially for companies looking for specific functionality not included in initial packages. The same can be said for agreements that tie users to add functionality down the road. There are additional capabilities, restrictions, and costs associated with each product, including Salesforce Mobile, that have not been listed here. For a full listing of Salesforce price and functionality, see here. Lastly, for reasons unclear,CRMSearch.com reports that non-US customers seem to pay about a 45% premium.
SugarCRM is a popular Customer Relationship Management solution built for small and medium sized businesses, but also available for enterprises. SugarCRM products actually start free with basic sales, marketing, and service tools and no support. This is intended to introduce users to the products and direct them towards the Professional package available at $35/user/month, which includes deeper features in sales force, marketing, and support automation, as well as mobile functionality.
Prices go up to $45/user/month and $60/user/month for the Corporate and Enterprise editions respectively, with increases in functionality and technical capabilities. The main difference between the two more advanced systems is access to support, reporting and forecasting capabilities, offline client/customer portal, and managing opportunities and activities – not to mention storage space included with the subscription. For $150/user/month though, you will get an Assigned Technical Account Manager and additional storage.
Unlike Salesforce, SugarCRM is available both on-premise or via the cloud, with the same price for both. SugarCRM is unique in that it makes its source code available for those that want to build advanced customizations and integration with existing systems. Being open source software highlights the selling point of SugarCRM: the fact that it delivers the flexibility to adapt to the unique business requirements of individual companies, but it also brings about issues like depending on an outside community for development of functionality.
Infor CRM (formerly Saleslogix)
As mentioned above, Infor CRM (formerly Saleslogix) was recently purchased from Swiftpage by Infor, following an acquisition from Sage by Swiftpage. Positioned as a stand alone CRM solution, Infor CRM became a well-known household CRM name, making it a desirable vehicle for Infor’s expansion into the industry.
Similar to SageCRM, Infor CRM is deployed via a channel of partners which means that companies that choose this solution have highly skilled technicians guiding them through every step of the way. It is available on the cloud, on-premise, or via mobile only. Infor CRM On-Premise comes in three variations, Standard, Advanced, and Premier, while Infor CRM Cloud and Mobile only deploy the Advanced version of the solution.
All Infor CRM versions, whether Standard, Advanced (on-premise, on the cloud, or via mobile), and Premier come equipped with all core CRM functionality, including sales, marketing, and customer service and support automation. While Infor CRM Standard has limited security, administration, and customization controls Infor CRM Advanced includes advanced security and administration, advanced processes, but customizations cost extra. Infor CRM Premier comes with advanced customization, integration tools, and enterprise servers included in the price.
Infor CRM Cloud is available for $65/user/month, while the Mobile version is available for $25 a month. On-premise prices are similar to those of Sage CRM in that all versions of the solution require server costs at an average of $200 up-front in addition to the license cost.
One time license costs for the Standard version are $795/user, while Advanced and Premier amount to $995 and $1095 respectively. An annual licensing fee of about $200 applies (21% of the solution’s retail value) per year after the first year. Since the acquisition of Saleslogix by Infor, we have seen great things being done with the product, particularly with its mobile capabilities.
The biggest advantage for companies looking to invest in CRM solutions like SageCRM or Infor CRM is the option to buy the license outright, a one-time payment followed by renewal payments. Even with higher investments needed up-front, it takes less than two years before the subscription costs of solutions like Salesforce and SugarCRM surpass the total cost of ownership for licensed solutions like SageCRM and Saleslogix.
The best thing about these solutions is that they can be deployed in a private cloud, so on-premise prices apply to a Cloud solution, and it can be changed back to On-Premise at any time, depending on what would be the most advantageous for the business. It can also be changed to a full on public cloud solution, with substantial credits given for each licensed purchased by the business.